filmrezension.de mission: www.filmrezension.de is
an online magazine that provides
high quality reviews at zero operating costs.
strategy: Focussing on the small, but attractive
market niche of HQ reviews of mostly medium or low budget movies and of movies
that
cause
public discussions. Only volonteers are employed - mostly students who regard
this as an opportunity to gain writing experience.
results: "Labrador" award for very recommendable
sites 2001 by search
engine Lycos, a unit of media giant Bertelsmann;
very nice feedback e-mails by grateful readers
davisinfo
mission: information about University
of California, Davis (UCD) offered by German
scholars, including me, to our successors.
Filling the knowledge gap
between experienced alumnis and prospective
students who do not find enough information
in Germany.
strategy: To allow a very high level of in-advance
familiarity, we used three types of information:
texts, photographs and videos.
results: grateful fellow students, as we know
from e-mails.
